Stephen Krupnik's
Pawnonomics
How To Keep In Touch With Your Target Market
And Maintain Your Own Website For Free
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Stephen Krupnik is a world renowned Pawnbroker and leader of the Pawnbroking industry. He's also a successful direct response marketer, and online information publisher.
When he wrote his book Pawnonomics: A Tale of The Historical Cultural and Economic Significance of the Pawnbroking Industry, he was looking for a direct response website component to his media blitz.
Using his book as a starting point, he was provided with a custom, money generating blog design that showcases the book itself, the news surrounding the Pawn industry, and Steve's appearances in the media.
Built on a Wordpress platform that Steve can update himself, the blog is also designed for easy Search Engine Optimization that Steve can maintain himself, and is configured to automatically work with the search engines to alert them whenever he posts more information.
In addition to that, the blog design is building Steve's email marketing lists that are targeted to the Pawn Shop owners and Pawn Shop employees markets, so that he can communicate with them on a regular basis.
The Pawn Industry is well aware that Steve is an expert in his field; his Search Engine Optimized blog is one more way that the Pawn Industry can hear from, stay up to date with, and work with Steve.
The end result is a powerful marketing component to his vast arsenal, which costs him essentially nothing to maintain, because he can do it himself.
When would be the best time for you to benefit from an easy to maintain marketing system like Steve has?
Contact me for a FREE 30 minute consultation.
Here's What Steve Had To Say:
The Results:
- Search Engine Optimization Resulted In Website Traffic Within A Few Short Minutes Of Going Live On The Internet
- His Email Marketing List Is Growing Faster Than Ever
- Maintenance Is Essentially Free, Because You Can Do It Yourself