Why Captain Kirk really needs Spock, and vice versa

By Jason Waldron - Wally the Web Guy

I finally saw the new Star Trek movie a couple nights ago, and let me tell you it was great.  As my friend Ed who saw it with me said, “If I was a kid, and I saw this movie and Episode I of Star Wars, I’d be a trekkie.”

Lots of action, and just enough cheese to make it a real Star Trek flick. 

Without giving away too much of the plot, the main thrust of the movie is based around how the crew of the USS Enterprise becomes the crew that we’re familiar with.  And throughout the entire story, there’s a common thread – in fact, a common thread throughout the entire Star Trek world. 

Logic vs. Emotion.

Spock of course is the epitome of logic.  He’s half Vulcan, and that’s all they know how to do – think logically.  Captain Kirk is like Sigmund Freud’s id on steroids.  He’s a boozer, a schmoozer, and loves the ladies. 

Naturally these two men clash and argue, but it’s all for the better of the mission. 

There’s a similar tension out there on the web. 

Emotionally, you have to connect with your audience in order for them to like you, stay connected with you, and continue to purchase from you.  And most successful business owners understand this – whether in cyberspace or the real world. 

Logically, you have to make sure that the technology behind your web presence is as fine tuned as a brand new warp drive. 

That’s where a guy like me comes in.

I take the emotional connection that you’ve developed with your audience, and build the machine that connects them to you.  It’s that simple.

The beauty of the web is that you can literally build new streams of income from your existing business in a shorter time than ever possible.  In fact, it’s like putting your business on warp speed.

There are a number of strategies and methods you can follow – but it all comes down to how willing you are to make it happen. 

Here’s the number one place to get started.

Live long and prosper,
-Wally

P.S. – Did you know that NBC almost didn’t let Spock have pointy ears?  They thought he looked too satanic for nightly television.