The Real Truth About the Phone Book
By Jason Waldron - Wally the Web Guy
Summer is in the air here in Fort Collins, and this morning
the flowers were blooming like crazy in my front yard. Don't
forget to take time to stop and smell the flowers - I know I'm
happy I did.
As I was walking in my flower garden, I thought about a funny
story that happened a couple weeks ago, that I want to share
with you.
I was hanging out in my weekly networking meeting, where we each
get a chance to stand up and give a 60 second commercial about
our business.
When my turn came, I stood up and asked a simple question to the
people in attendance:
"How many people in the last week have used a search engine to
find information?"
Hands shot up all across the room. In fact, 14 out of 15 people
raised their hand.
Next, I asked, "How many people have used a phone book to find
something in the last week?"
Only one person raised their hand. It was the same person who
hadn't used a search engine.
Hmmm.
I think there's a lesson to be learned here.
A universal law, from Isaac Newton himself, said that "an object
in motion tends to remain in motion unless an external force is
applied to it."
In our case, it could be "a person already paying to be in the
phone book tends to keep paying for the phone book unless he
gets smart and changes his ways."
Lucky for you, you're a smart cookie. Otherwise, you wouldn't be
reading this.
I think the lesson here is obvious, but let me spell it out just
in case. You are wasting your money if you are in the phone
book. Instead, you should be investing that in your website.
And if you already have a website, you need to invest it in being
found higher up on the search engines.
Blunt?
Yeah, a little bit. But I hate to see people wasting
money. I mean, things are getting more expensive these days.
Why waste a dime on something that doesn't work?
Top 3 reasons a website is better than the phone book:
1. It is customizeable. When somebody visits you website,
you can design it in such a way so that they are compelled
to take an action based on what would benefit your sales
process.
2. A website is measurable. When somebody visits your website,
you can track the path they take in a very detailed manner,
to ensure your website design is doing what you want it to.
Most importantly, you can use this information to ensure your
Return on Investment grows higher and higher.
Can your phone book do this?
3. A phone book is a localized resource, used for things
like propping up children on a high chair, making an effective
doorstop, and taking up space under counters. The truth is,
most people don't use the phone book -- they're going to
search for you on the web anyway.
Don't believe me? Conduct your own poll. I'd love to hear
the results.
If you're ready to leave the phone book behind for good, and
start swimming in the sea of prosperity, schedule your free
consultation NOW: http://www.wallythewebguy.com/contact.htm
Reach for the top,
-Jason "Wally" Waldron
P.S. -- Did you know that Google was named after "Googol" -
a number that approaches infinity?
This isn't a coincidence - the possibilities for making money on
the web are truly infinite!
Stay tuned for more on this in the near future.