The Only Numbers that Matter for a Website Owner
By Jason Waldron - Wally the Web Guy
I just finished reading a fascinating article about a few old guys – some over 100 years old, who have been investing on Wall Street since 1928. They’re still investing today.
The article was full of wisdom, and I wanted to share some of it with you.
The first thing that struck me was that these guys are really focused. You go to their office, and there is no CNBC blaring. No distraction from the task at hand. The next thing, is that they don’t spend too much time on the computer. Again, no distractions.
Across the board, these old guys were set on staying focused on what they wanted to achieve. No distractions from the outside world, the media, and slick salespeople.
You might know how the game is played today. A team of management guys – really salespeople for a company’s stock – walks into a room and gives a great presentation. Then the mutual fund guys pick up the stock, and everyone goes and eats lobster. On our dime.
That’s not really how these old guys work. After all, they’re wise. They’ve stuck around this long, so they know a thing or two that us younger folks might not. They don’t meet with any management of a company, at least not at first.
They sit in their offices, and they take a long, hard look at the only thing that matters – the numbers.
Business is really remarkably simple, and that’s why I love it. Are you making more money than you’re spending? Great, you’re a success in business.
Now if you’re a website owner, there are some numbers that you need to be focused on. The first one, is how many visitors you’re getting. It’s really a numbers game, and the more visitors you have, the more chances for a sale. So you need to know that number.
The next one is how long people are staying. If everyone is leaving after 7 seconds, you’re going to want to improve some things to get that number fixed. So you need to know that number.
Another number you’ll want to know is where your website traffic is coming from. How much comes from the search engines, how much comes from referrals, how much comes direct to you? You need to know your numbers.
Really, your business is your numbers. These old guys who were investing in the 1920s, and are still investing today, they get it. If your numbers aren’t right, the business isn’t right.
The good news is that there’s a very simple and powerful way to know these numbers. Over the past year I’ve refined and tweaked a system to ensure that you get the most out of your website, and can break your numbers down into a powerful report that takes less than 10 minutes a month to digest.
It saves you time and gives you control. It’s called the Visual Statistics Package, and you can get it here.
The Visual Statistics Package works with any website, and within a month you’re getting everything that you can need to measure, apply, and improve your numbers.
Once you improve your website numbers, you’ll improve the only number that matters in business – the number of dollars in your wallet.
Make sure you sign up and take charge of your numbers today. A year from now you’ll look back on it as one of the best investments you’ve ever made.
Reach for the top,
-Wally
P.S. – When you’re trying to stretch the dollar, measurement of your marketing is the most valuable thing you can have. Give me a call for a free consultation on how to do just that.
P.P.S. – One more quote from an old time investor: “There are always opportunities and ways of making money, even on the worst days. You just have to have patience.” Be patient, but be persistent too. Get to know your numbers and you’ll be both.