4 Practical Things You Can Do to Improve Your Website
By Jason Waldron - Wally the Web Guy
Last night I was on a coaching call with the Zen Master of the Internet, Matt Furey, and he said something powerful that slapped me up side the head, and reminded me of something very, very important. When the Zen master speaks, I listen. Today I'd like you to do the same.
He reminded us that "Marketing is an endless parade. And, most people don't know about you."
Now there's something to think about. Because in business, we spend a lot of time talking to others - giving them our "elevator speech" and telling them what we do for people, and just generally telling our story. Fishing for clients, for customers, for sales.
But the truth is, that even if you network 24/7 - the majority of the 6 billion plus people on the globe - and the portion of them who want to buy from you - simply don't know you exist.
Well, that is a problem! So there's two things here - one, is that you can never quit marketing. Even when you want to, because you've already "told your story to everyone". Two, is that you've never told your story to everyone!
That is why the internet is so powerful. Only by connecting yourself with enough other people, and serving them - can you truly get whatever you want out of life. Sometimes you'll find these folks across town and sometimes across the globe, but they need to know who you are, and what you do. And they need to trust and like you.
The first step is to connect. And that's where your website comes in.
Today I wanted to share 4 practical things you can do to improve your website, so that you can connect with as many people as possible.
But before I do, a word of warning. Don't just read these and toss them aside. If you do that, it won't matter. Think about how you'd like to use the web to increase your own business - and then take action. Without action, it's all just talk. And as my elementary school gym teacher used to say, "talk is cheap".
4 Practical Things You Can Do to Improve Your Website
1. Add a blog
Seems like everyone has a blog these days. There's a reason.
You can build trust and a worldwide following - people who rely on YOU - simply by writing down your thoughts. You can double the power of your email newsletter by adding it to your blog.
Instead of an email that might have sat in somebody's inbox for ages, it's on the web being read and re-read. Find out how you can benefit from your own money generating blog here.
2. Get found by the search engines
If nobody knows you exist, you have problems. You need to ensure your site is found and that your content is found. The easiest way to do this is to begin by ensuring that the search engines find you, and that when they do, they can find the stuff you put on the web. Simple, but a HUGE first step. Take the first step to generate more traffic to your website here.
3. Get more traffic to your website
A couple weeks ago I told you about the importance of numbers.
Here's a simple math equation for the web:
More traffic = More sales.
It really is that simple. But unfortunately a lot of folks have these great websites, but no traffic at all. That's lame.
Here's the quickest, easiest, way to remedy this: My Super-Powered Traffic Driving Strategy Session.
4. Capture contact information
Capturing somebody's information, and keeping them informed about what you're up to, and what you're offering is the most powerful thing you can do. I heard one guy call it "follow up 'till they're dead". Kinda funny, but it's super important.
If you're just beginning on the web, or you've been online for years, it's the same. You gotta figure out who is interested in what you're offering.
No matter where you are in the process, the biggest room of all is the room for improvement. But to get results requires action. Take action on one of these four steps, and if I can help you get there quicker, be sure to get in touch.
Reach for the top,
-Wally
P.S. -- Wally, if blogging is so important, where is your blog?
It's on it's way. Here's one that I've been working on in the meantime, for the newest of Wally's Web Stars:
http://fittolead.com/blog
P.P.S. -- Be sure to take advantage of my incredibly valuable (and affordable) Traffic Driving Strategy session. It's worth its weight in gold.